Logistics

Airline Loyalty & Miles Data

Buy and sell airline loyalty & miles data data. Mile earning, redemption, devaluation, and transfer partner data — the frequent flyer economics.

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Overview

What Is Airline Loyalty & Miles Data?

Airline Loyalty & Miles Data encompasses the financial metrics, earning structures, redemption patterns, devaluation trends, and transfer partner networks that underpin frequent flyer programs. This data reflects how loyalty programs generate revenue, engage members across business and leisure segments, and drive strategic partnerships. The global airline loyalty program market reached USD 10.4 billion in 2024 and is projected to grow at a CAGR of 9.1% through 2033, reaching USD 22.6 billion. Loyalty programs have become so critical that in 2024, not a single major US airline turned a profit from flying alone—loyalty revenue is now the profit center, with flight operations serving as the loss leader.

Market Data

USD 10.4 billion

Global Market Size (2024)

Source: Growth Market Reports

USD 22.6 billion

Projected Market Size (2033)

Source: Growth Market Reports

9.1% CAGR

Market Growth Rate (2025–2033)

Source: Growth Market Reports

USD 37.6 billion

American Airlines AAdvantage Valuation

Source: AltexSoft (citing Stifel analyst Joe DeNardi)

USD 33.1 billion

Delta SkyMiles Valuation

Source: AltexSoft (citing Stifel analyst Joe DeNardi)

Who Uses This Data

What AI models do with it.do with it.

01

Airlines & Program Operators

Airlines leverage loyalty data to strengthen customer relationships, increase repeat bookings, enhance brand loyalty, and differentiate themselves through innovative reward structures and personalized member experiences.

02

Business & Leisure Travelers

Members engage with program data to understand mile earning rates, redemption values, transfer partner networks, and devaluation trends to maximize the value of their rewards.

03

Partners & Affiliates

Third-party partners including retail chains, credit card issuers, and hotel networks use program data to optimize co-branded offerings, earn structures, and member engagement strategies.

04

Coalition Loyalty Providers

Operators like Air Miles and Points.com manage cross-program transfers and point exchanges, requiring detailed data on earning rates, redemption options, and partner networks.

What Can You Earn?

What it's worth.worth.

Program Valuation Data

Varies

Historical valuations of loyalty programs reach billions (e.g., USD 37.6B for AAdvantage), but current pricing for market data access is not specified in available sources.

Market Research Reports

Varies

Full market research reports covering segments, forecasts, and competitive analysis are available, but specific pricing is not disclosed.

Real-Time Program Metrics

Varies

Data on member counts, spending patterns, earning rates, and redemption behavior varies by program and data provider.

What Buyers Expect

What makes it valuable.valuable.

01

Accurate Member & Revenue Data

Buyers need precise information on program membership, spending patterns, earning rates, and revenue generation to assess loyalty program value and performance.

02

Transfer Partner & Redemption Networks

Comprehensive data on redemption options, transfer partners, and point valuation across different airline and retail partner ecosystems is critical for understanding member value.

03

Devaluation & Program Changes

Historical and forward-looking data on mile devaluations, reward structure changes, and program modifications help stakeholders assess program evolution and member impact.

04

Segmentation by Traveler Type

Data segmented by business travelers, leisure travelers, and application platforms (web-based, mobile-based) enables targeted analysis and strategy development.

Companies Active Here

Who's buying.buying.

Delta Air Lines (SkyMiles)

Operates one of the largest loyalty programs; valued at USD 33.1 billion. Uses program data to drive revenue, differentiate from competitors, and enhance customer retention.

American Airlines (AAdvantage)

Manages the largest loyalty program by valuation (USD 37.6 billion). Used program as collateral for COVID-19 federal loan, demonstrating strategic importance of loyalty data.

United Airlines (MileagePlus)

Operates a major loyalty program valued at USD 28.7 billion. Actively invests in technology and data analytics to innovate program offerings.

Points.com

Specializes in loyalty program management and integration, enabling seamless point transfers and exchanges between different airline programs.

Air Miles

Coalition loyalty provider offering members ability to earn and redeem points across multiple airlines and retail partners.

FAQ

Common questions.questions.

Why is airline loyalty data so valuable?

Loyalty programs have become the primary profit center for major airlines. In 2024, not a single major US airline turned a profit from flying alone—loyalty revenue is essential to financial viability. Loyalty program valuations exceed USD 30 billion for leading carriers, reflecting the enormous value of member data, earning patterns, and redemption behavior.

What types of data are included in airline loyalty & miles datasets?

Data covers mile earning rates, redemption values and options, transfer partner networks, member spending patterns, devaluation trends, program segmentation by business vs. leisure travelers, platform usage (web vs. mobile), and competitive program structures. Geographic and application-level breakdowns are also available.

Who are the primary buyers of this data?

Primary buyers include airlines themselves, co-branded credit card issuers, hotel and retail partners in loyalty coalitions, points management platforms like Points.com, and travel analytics firms. Business travelers and loyalty program members also use this data to optimize redemption strategies.

How fast is the airline loyalty market growing?

The global airline loyalty program market is projected to grow at a CAGR of 9.1% from 2025 to 2033, expanding from USD 10.4 billion in 2024 to USD 22.6 billion by 2033. Growth drivers include digital transformation, personalized rewards, frequent flyer engagement, and strategic industry partnerships.

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