Facebook Ads Performance Data
Buy and sell facebook ads performance data data. CPM, CPA, ROAS, and audience insights by vertical — the performance benchmarks for Meta advertising.
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Find Me This Data →Overview
What Is Facebook Ads Performance Data?
Facebook Ads Performance Data comprises benchmark metrics and audience insights used by advertisers and analysts to optimize campaigns across Meta's platforms (Facebook, Instagram, WhatsApp). This data includes cost-per-click (CPC), cost-per-thousand-impressions (CPM), cost-per-action (CPA), click-through rates (CTR), and return-on-ad-spend (ROAS) broken down by industry vertical, geographic location, and campaign objective. The data serves as a reference point for millions of advertisers planning budgets and evaluating campaign efficiency. The market for this performance data has grown as Facebook advertising has expanded significantly—the platform hosts 2 million advertisers, with many entering within the past two years. Performance metrics vary substantially by industry, geography, and placement type, making benchmarking data essential for competitive analysis and budget allocation decisions.
Market Data
$1.12 per click
US Facebook Ads CPC (2024)
Source: Business of Apps / Revealbot, Hootsuite, Wordstream
$21 per 1,000 impressions
US Facebook Ads CPM (2024)
Source: Business of Apps / Lebesque, The SR Zone
$0.39 to $0.63
Facebook Ads CPC Growth (2020–2024)
Source: Business of Apps / Revealbot, Hootsuite, Varos
$7–$15 by category
CPM Range (Mobile Non-Gaming Apps)
Source: Business of Apps / Varos, Shopify, Wordstream, Enhencer
Who Uses This Data
What AI models do with it.do with it.
App Marketers
Monitor CPC, CPM, and CPA benchmarks to optimize user acquisition campaigns and allocate budgets across geographic markets and audience segments.
Digital Agencies
Reference industry CTR and conversion benchmarks when pitching campaigns and setting performance expectations for clients across 16+ vertical categories.
E-commerce & SaaS Brands
Track ROAS and CPA targets by vertical to determine if their Facebook campaign performance meets or exceeds industry baselines.
Media Buyers & Strategists
Use placement-specific CTR data and campaign objective performance to optimize ad placement strategy and creative testing decisions.
What Can You Earn?
What it's worth.worth.
Dataset Access (Bulk Records)
$250 minimum; $0.0025 per record and up
Bright Data offers Facebook datasets with 1.3B+ total records available. Pricing scales with volume and customization.
Performance Benchmarks & Reports
Varies
Research reports and benchmark data are typically monetized as subscriptions, consulting services, or white-label analytics products.
What Buyers Expect
What makes it valuable.valuable.
Verified Conversion Tracking
Data must come from Facebook Ads Manager accounts with consistent conversion tracking implementations and pixel validation to ensure accuracy.
Industry & Geographic Segmentation
Benchmarks broken down by vertical category (Finance, Real Estate, E-commerce, etc.) and location (US, UK, Canada, India) for relevance to specific markets.
Multi-Metric Coverage
Datasets should include CPM, CPC, CPA, CTR, ROAS, and audience demographic insights to support comprehensive campaign analysis.
Fresh & Current Data
Performance data is time-sensitive; buyers expect monthly or quarterly updates reflecting current platform conditions and iOS/privacy regulation impacts.
Companies Active Here
Who's buying.buying.
Publishes industry-leading Facebook Ads benchmarks and cost analysis reports tracking CTR, CPM, CPC, and CPA by vertical.
Maintains comprehensive Facebook Ads cost research including geographic CPC/CPM comparisons and category-level performance data.
Offers commercial Facebook datasets (posts, comments, engagement metrics, Marketplace data) at volume pricing for advertisers and researchers.
Conducts annual Facebook Ads CTR benchmarks and industry performance analysis across 16+ verticals with year-over-year trend reporting.
FAQ
Common questions.questions.
How much does Facebook advertising cost in different countries?
CPC rates vary significantly by geography. The US leads at $1.12 per click, followed by Canada ($0.93), Australia ($0.85), and UK ($0.78). India has the lowest at $0.15 per click. CPM rates also vary—US is $21 per 1,000 impressions, while India is only $2.60.
What metrics are included in Facebook Ads Performance Data?
Key metrics include cost-per-click (CPC), cost-per-thousand-impressions (CPM), cost-per-action (CPA), click-through rates (CTR), and return-on-ad-spend (ROAS). Data is typically segmented by industry vertical, geographic location, campaign objective, and ad placement type.
Why do Facebook Ads costs vary by industry?
Competition for ad inventory differs across verticals. For example, Finance & Insurance categories command premium CPM rates ($15+), while Video Players generate lower CPM ($7). Audience demand, conversion likelihood, and advertiser density all influence costs.
Where can I buy Facebook Ads performance datasets?
Companies like Bright Data offer Facebook datasets starting at $250 with pricing around $0.0025 per record. Research firms like WordStream and Business of Apps publish free and paid benchmark reports. Analytics platforms and ad intelligence tools (SocialPeta, Jampp, Adwake) also offer performance insights.
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